Hello and welcome to the inaugural post on my new blog, "Market-Driven." For those of you who might not know me, I've spent the better part of the last decade coaching SaaS CEOs on their go-to-market (GTM) strategies. With close to 100 CEOs under my wing, I've seen first-hand the challenges they face and the transformations the SaaS industry has been going through.

In recent years, I've observed a significant shift in the way SaaS companies grow...