Grow the CMO You've Been Looking For — From Within.
Hiring a great CMO is hard.
But sometimes, the person you should bet on is already inside your four walls.
The Aspiring CMO Accelerator is an executive coaching and leadership development program built specifically for high-potential marketers inside your company — those who have the hunger, mindset, and raw potential to grow into marketing executives.
They don't need another certification.
They need a coach, a plan, and a path to grow into the leader your business needs next.
Lead the Marketing Function – The Right Way
The role of Chief Marketing Officer (CMO) is the most complex, high-leverage executive role in a modern B2B company.
It touches every part of the customer journey — from brand strategy, to demand generation, to customer engagement, to market positioning. And yet... most CMOs are set up to fail.
Why?
Because they're hired for one aspect of marketing — and expected to master the rest overnight.
- A former digital marketing leader gets promoted and doesn't know how to build brand strategy or lead enterprise-level marketing.
- A brand strategist gets elevated and struggles when asked to drive measurable demand and pipeline contribution.
- A product marketing leader is handed the CMO title but lacks the experience to own the full marketing organization and cross-functional alignment.
CMOs need to be market-led leaders, not just functional experts.
That's where this program comes in.
What the Program Includes
The Market-Led CMO Program has two powerful coaching components:
01
CMO Accelerator Mastermind
A cohort-based experience where marketing leaders grow together through:
Monthly roundtables and expert-led sessions
Peer learning and hot seat coaching
Access to Market-Led Marketing Playbooks & Templates
Guest sessions from CMOs, VPs of Marketing, Brand Strategists, and Growth Leaders
02
Executive Coaching
Personalized, high-touch leadership coaching with me, focused on:
Strategic marketing planning and execution
Marketing org design and talent development
Cross-functional influence and team leadership
Metrics, dashboards, and marketing operating cadences
Communicating up (to founders, boards) and down (to teams)
Who This Is For
A newly promoted CMO from Brand, Digital, or Product Marketing who needs to round out their skill set
A VP of Marketing or Growth leader ready to step into a CMO role
A CEO who wants to invest in developing the right marketing leader internally
An experienced marketing leader who wants to evolve their game to match today's complexity
Any growth-stage SaaS company looking to scale sustainably with aligned marketing leadership
What We'll Build Together
Over the course of your coaching engagement, we'll help your CMO:
- Build a unified marketing engine across brand, demand generation, and customer marketing
- Understand and apply Market-Led Growth principles to marketing strategy
- Lead with customer insight and data-driven decision making, not just campaign execution
- Create scalable marketing systems and repeatable playbooks, not just one-off campaigns
- Design and lead a high-performing marketing team with the right KPIs and operating cadence
- Communicate confidently with executive teams, boards, and marketing teams alike
- Grow from tactical marketer to strategic business leader