Turn Inbound Into a Strategic Growth Lever
Most inbound efforts generate noise — not pipeline. I design and build content-led demand systems that align with your market, convert qualified buyers, and reinforce your full go-to-market strategy.
What’s Included: The Inbound System Build
This is Market-Led Growth in action — a system designed to attract, educate, and convert the right buyers by aligning your content, website, and automation with real purchase behavior, competitive context, and your broader ecosystem motion.
01
Website Audit & Funnel Optimization
We assess your messaging, structure, CTAs, and traffic patterns — then redesign your site around conversion paths that match how your buyers actually make decisions.
02
Content Funnel Design + Editorial Calendar
We map out content for each stage of the buyer journey — shaped by ICP pain points, co-sell narratives, and search intent — then create a practical 90-day calendar.
03
Lead Magnet Strategy, Design & Copy
From calculators to guides to checklists — we develop gated assets that deliver value, build trust, and convert visitors into warm leads.
04
Email Nurture Campaigns
Behavioral, automated email sequences that warm up new leads and reinforce your positioning — designed for hand-off to SDRs or sales when ready.
05
Ecosystem-Aware Content Loops
Your content will be designed to plug into outbound, partner, and customer success motions — creating network effects and shared distribution.
Who This Is For
- B2B SaaS companies with $1M–$20M ARR
- Founders and RevOps leads frustrated with disconnected marketing tactics
- Growth teams ready to build a real inbound engine that feeds pipeline
- Teams already exploring outbound, ABM, or partnerships & need inbound to align
Outcomes You Can Expect
- A high-converting website + offer flow
- A validated, strategic content plan
- Lead magnet assets that drive opt-ins and educate your market
- Email nurture campaigns that qualify and warm up leads
- An integrated engine that works with your outbound and partner motions
How It Works
Week 1: Audit + Discovery
Website walkthrough, traffic review, CRM/email audit, positioning alignment
Week 2–3: Funnel Strategy
Full-funnel design + editorial calendar built around key buying moments
Week 4–5: Asset Creation
Lead magnet copy/design, email nurture sequences, landing page optimization
Week 6–8: Launch & Optimize
System implementation, documentation, and optional hand-off or retained support
About Me
Hi, I’m Vinay Nair — a former tech CMO and the creator of the Market-Led Growth framework. I help B2B companies build GTM systems that are rooted in how buyers actually buy, not just how marketers want to market.
My approach to inbound is different — strategic, grounded, and designed to work with your outbound, product, and partner motions.
Case Snapshots
Frequently Asked Questions
Ready to Build Your Inbound Engine?
Let's turn your inbound efforts from a source of noise into a strategic growth lever that generates real pipeline.