Turn Customers Into Advocates With a Community-Led Growth Engine
I help B2B SaaS companies build thriving customer communities that drive retention, referrals, and long-term brand loyalty — not just clicks. Rooted in the principles of Market-Led Growth and built to scale with you.
What’s Included: Community-Led Growth System Build
Community isn’t a tactic — it’s a strategic growth lever. Through the Market-Led Growth (MLG) lens, community becomes your customer-powered marketing flywheel.
01
Community Strategy + Persona Development
Identify the advocates in your customer base and build clear, user-centric personas that guide structure and content.
02
Platform & Playbook Design
We design your community structure (Slack, Circle, Discord, etc.) based on your users' needs — and build a playbook to launch, manage, and grow it.
03
Community Content & Engagement Plan
Develop a repeatable cadence of posts, live events, and campaigns using the 4C Framework: Content, Cadence, Conversation, and Cohort Expansion.
04
Advocacy Engine Setup
Build systems to activate your happiest customers as evangelists — and track their impact through reviews, referrals, and references.
05
Internal Alignment + Team Enablement
We train your internal team on the power of community, so it becomes an extension of your culture, not a silo.
06
Community Health Metrics & Scorecard
Set up a custom dashboard to track growth through engagement, satisfaction, and referral rate. We focus on momentum.
Who This Is For:
- You're a B2B SaaS startup or scale-up ($1M–$20M ARR)
- Your product has evangelists — but no structured community
- You’re struggling to get quality referrals or create a content flywheel
- You believe in customer-powered growth but don’t know where to start
Outcomes You Can Expect:
- A purpose-built, engaged customer community
- A sustainable cadence of interaction, content, and advocacy
- A system that increases retention, loyalty, and referrals
- A scorecard that tracks true impact — not just vanity metrics
How It Works
Week 1–2: Strategy + Persona
We identify ideal members, define the community’s purpose, and choose a platform.
Week 3–4: Playbook & Content
You get a full cadence of events, content, and conversation starters — plus training.
Week 5–6: Launch & Grow
We kickstart your community, empower internal teams, and seed initial momentum along with it.
Week 7–8: Evolve & Optimize
Measure engagement, refine programs, and create systems for scale along with enhanced advocacy.
About Me
Hi, I’m Vinay Nair — a former tech CMO and the creator of the Market-Led Growth approach. I work with founders and marketing teams to build modern growth engines that center customer behavior and ecosystem design. From inbound and outbound systems to customer communities, I help companies move from siloed tactics to GTM systems that compound.
Case Snapshots
Frequently Asked Questions
Ready to Build Your Community?
Let's build your long-term brand moat and turn your happiest customers into your best marketing channel.