Executive Coaching for Aspiring Revenue Leaders
Develop the CRO your company actually needs.
Lead the Rainmaking Function – The Right Way
The role of Chief Revenue Officer (CRO) is the most complex, high-leverage executive role in a modern B2B company.
It touches every part of the customer journey — from marketing, to sales, to customer success, to revenue expansion. And yet... most CROs are set up to fail.
Why?
Because they’re hired for one leg of the revenue stool — and expected to master the rest overnight.
- A former sales leader gets promoted and doesn’t know how to drive demand or build scalable marketing.
- A marketer gets elevated and fumbles when asked to lead a quota-carrying sales team.
- A CS leader is handed the CRO title but lacks the experience to own the full acquisition motion.
CROs need to be market-led leaders, not just functional experts.
That’s where this program comes in.
What the Program Includes
The Market-Led CRO Program has two powerful coaching components:
01
CRO Accelerator Mastermind
A cohort-based experience where revenue leaders grow together through:
Monthly roundtables and expert-led sessions
Peer learning and hot seat coaching
Access to Market-Led Revenue Playbooks & Templates
Guest sessions from CMOs, VPs of Sales, RevOps leaders, and CS strategists
02
Executive Coaching
Personalized, high-touch leadership coaching with me, focused on:
Strategic GTM planning and execution
Org design and talent development
Cross-functional influence and team leadership
Metrics, dashboards, and operating cadences
Communicating up (to founders, boards) and down (to teams)
Who This Is For
A newly promoted CRO from Sales, Marketing, or CS who needs to round out their skill set
A VP of Sales or RevOps leader ready to step into a CRO role
A CEO who wants to invest in developing the right revenue leader internally
An experienced revenue leader who wants to evolve their game to match today’s complexity
Any growth-stage SaaS company looking to scale sustainably with aligned revenue leadership
What We’ll Build Together
Over the course of your coaching engagement, we’ll help your CRO:
- Build a unified go-to-market engine across marketing, sales, and CS
- Understand and apply Market-Led Growth principles to GTM
- Lead with customer insight, not just pipeline pressure
- Create scalable revenue systems, not just hero-based execution
- Design and lead a high-performing revenue team with the right KPIs and operating cadence
- Communicate confidently with executive teams, boards, and front-line teams alike
- Grow from tactical executor to strategic business leader