Build a Network-Led Distribution Engine With Influencers, Advisors & Affiliates

Unlock the trusted voices already shaping your buyers’ decisions. I help B2B SaaS companies design and launch influencer and affiliate programs that amplify reach, increase conversion, and scale pipeline — without scaling ad spend.

Book An Network Growth Audit Now

Modern GTM Strategy

What’s Included: Influencer & Affiliate GTM System Build

Today’s buyers don’t trust cold emails — they trust each other. This isn’t “influencer marketing” — it’s trust-powered GTM.

Influencer Landscape Mapping

We map your buyer journey to identify key influencer personas: advisors, VARs, analysts, partners, and social creators.

Influence & Affiliate Program Design

We create a compelling offer, define segmentation, and build a commission structure that’s financially sustainable and competitive.

Outreach Campaign Toolkit

Scripts, sequences, and playbooks to activate and nurture your influencer relationships, from DMs to co-marketing proposals.

Affiliate Program Setup

We help you launch (or fix) your affiliate system — including tracking tools, onboarding flows, creative assets, and payout automation.

Activation & Engagement Plan

Engagement calendar, referral incentives, leaderboard ideas, and performance bonuses to keep your partners activated.

Team Training + Hiring Support

We train internal owners or help you hire a part-time affiliate/influencer manager to sustain and scale the program.

Who This Is For:

This

You're a B2B SaaS company ($1M–$20M ARR) with product-market fit
Your buyers rely heavily on advisors, analysts, or industry trust
You want to scale GTM without scaling CAC or outbound pressure
You’ve tried affiliate programs — but they stalled or underperformed

What You’ll Walk Away With:

A full map of your influencer landscape, with segments prioritized
A sustainable affiliate program structure and payout model
Assets and playbooks to activate and engage influencers
Alignment with your inbound, outbound, and community engines

How It Works

Week 1–2: Discovery & Mapping

We identify the key personas that shape your buyer’s decisions and which you can influence back.

Week 3–4: Program Design

We build your affiliate framework, messaging, creative, and playbooks — with payout logic modeled in.

Week 5–6: Tool Setup & Activation

We help configure affiliate platforms and prepare a launch along with a robust engagement plan.

Week 7–8: Launch & Scale

We support your internal rollout, train your team, and design your first activation sprint.

About Me

Hi, I’m Vinay Nair — former CMO, SaaS GTM strategist, and creator of the Market-Led Growth framework. I help B2B founders and growth teams build marketing machines that compound — not just perform. That means GTM systems designed around customer behavior, trust, and influence — not cold outreach and ad spend alone.