Fractional CMO Service: Total Opportunity Assessment & Profile
Build Your Growth Plan from the Market Up.
You can’t hit your growth goals if you don’t know how big your market really is—or where your product fits within it. This workshop delivers a clear, data-backed view of your Total Addressable Market (TAM) and a segmented opportunity map that aligns your GTM strategy to real-world demand.
This workshop is ideal once we’ve completed the GTM Audit & Benchmarking and Competitive Analysis & Positioning sessions. Together, they set the foundation for an aligned revenue strategy and marketing plan.
What This Workshop Is
A structured and collaborative working session—part research, part modeling, part strategy—designed to align your team around:
- What’s possible in your market
- Where the highest-value opportunities exist
- How to prioritize them to hit revenue goals
What We’ll Cover
01
Market Landscape Overview (Top-Down TAM Analysis)
Industry-level market sizing using public data
Competitive intensity and saturation by segment
Cloud marketplace demand
Overall growth rate of category/sub-category
02
ICP & Segment Deep-Dive (Bottom-Up TAM Analysis)
Profiling ideal customer companies by firmographics, technographics, geography, and use case
Estimating segment-specific market sizes
Customer pain point mapping by vertical
Share of wallet analysis and buyer readiness
03
Segment Prioritization Framework
Fit vs. friction scoring
Market growth potential vs. sales cycle friction
Strategic alignment to product roadmap
Quick win vs. long-tail modeling
04
Revenue Opportunity Modeling
Total market vs. serviceable market vs. obtainable market
Forecasting penetration goals by segment
Revenue contribution modeling by ICP cluster
Scenarios for conservative, base, and aggressive growth paths
What Deliverables Include
Executive-ready Total Opportunity Assessment Deck
Dynamic TAM/SAM/SOM model
Segment prioritization map
Revenue potential model by ICP
Opportunity heat map (by industry, company size, geo, etc.)
Recommendations for GTM focus and channel implications
Why It's Foundational
This workshop serves as a critical bridge between your GTM audit and your marketing strategy. It helps ensure every next step—from ICP segmentation to messaging to channel selection—is rooted in an authentic, market-valid view of where you can win.
It’s ideal to run this after the GTM Audit & Benchmark and before the Strategy & Planning or Content & Messaging workshops.
Who It's For
- B2B SaaS companies preparing to relaunch or reposition
- Founders and CMOs in noisy, competitive categories
- Teams unsure if their current messaging is landing—or resonating
- Product teams seeking alignment between features and customer-facing value