Launch. Scale. Win the Cloud.
Cloud marketplaces like AWS, Azure, Google Cloud, and Salesforce AppExchange aren’t just another distribution channel—they’re the new frontier for SaaS growth. But tapping into their full potential takes more than just listing your product. You need a well-oiled, go-to-market machine that leverages the ecosystem, accelerates sales cycles, and aligns every part of your business to win.
As your Fractional CMO, I’ll help you build and execute a complete cloud marketplace GTM strategy—from market selection and product readiness to co-selling, co-marketing, and performance optimization.
This service is perfect for you if:
- You're a B2B SaaS company with a cloud-native product ready to scale
- You’ve already built traction with developers, community, or ecosystem partners
- You want to shorten sales cycles and boost enterprise trust by listing on AWS, Azure, GCP, or Salesforce AppExchange
- You’re unsure how to structure your marketplace listing, pricing, and co-sell programs
- You want to work with someone who's done it and can guide your team through the cloud GTM playbook
What We’ll Do Together
01
Marketplace GTM Readiness Audit
We’ll evaluate your product, pricing, packaging, and technical infrastructure to determine marketplace compatibility and prioritize which cloud(s) to launch on first.
02
Marketplace Entry Strategy
I’ll help you define your listing strategy, pricing model, and co-sell/co-marketing entry points, including how to position your solution as a native extension of the marketplace ecosystem.
03
GTM Enablement Playbooks
Partner marketing campaigns
Joint webinars and events
Sales enablement for co-selling
Internal alignment across teams
04
Ongoing Optimization & Reviews
Once live, I’ll track key metrics and optimize your listing, pricing, messaging, and co-sell strategy for traction, conversion, and ROI, using real-time feedback to iterate quickly.
05
Ops, Billing & Compliance Integration
I’ll help your team align around marketplace ops, from listing setup to integrated billing, subscription models, reporting, and partner incentives like pre-committed spend.
Deliverables Include
Cloud Marketplace GTM Strategy (across AWS, Azure, GCP, Salesforce, or niche verticals)
Product Listing Optimization: Copy, SEO, technical documentation
Co-sell Enablement Plan for Sales & Alliance teams
Joint Marketing Campaign Plan (with partner ecosystem)
Internal GTM Alignment Toolkit: Org chart, workflows, KPIs, and ownership
Monthly Strategy & Performance Reviews
Outcome: A Market-Led GTM Baseline
- Where you truly stand today
- What’s working (and not) in your category
- What the best are doing differently
- How to design a future-proof GTM motion that is market-led, not opinion-led
This becomes the foundation for your next strategy sprint—whether that’s Positioning, Marketing Planning, or preparing for a Marketplace or Developer GTM motion.
Perfect For:
- Founders, CMOs, or growth leaders preparing for a strategic pivot
- PE- or VC-backed SaaS teams planning next-stage growth
- Companies stuck in a plateau and needing outside perspective
- Any org that wants to benchmark its GTM maturity before investing in major new initiatives
Let’s get your product listed, loved, and leveraged.
Book a call to start your Cloud Marketplace GTM journey.